For anyone who has ever wondered about the monetary value of having numerous Facebook fans and Twitter followers, some encouraging findings have been released.
Over 50% of Facebook fans and 67% of Twitter followers said that they are more likely to make a purchase from at least a few brands that they follow.  This statistic is [...]

Social media creates both solutions and new challenges for measuring online influence.  Marketers are eager to leverage social media platforms such as Facebook and Twitter, but they are not always knowledgeable about how to measure the influence such efforts actually have on their brand.
Facebook and Twitter have numerical metrics, such as numbers for followers and [...]

Social media played an unexpected role for some companies in the Haiti earthquake crisis.  In response to the destructive earthquake that ravaged Haiti last week, several major marketers contributed to the relief effort, only to find that the Twitter rumor mill was churning out false information about these donations. 
Companies such as AT&T, American Airlines, Kraft, [...]