For anyone who has ever wondered about the monetary value of having numerous Facebook fans and Twitter followers, some encouraging findings have been released.
Over 50% of Facebook fans and 67% of Twitter followers said that they are more likely to make a purchase from at least a few brands that they follow.  This statistic is [...]

Social media creates both solutions and new challenges for measuring online influence.  Marketers are eager to leverage social media platforms such as Facebook and Twitter, but they are not always knowledgeable about how to measure the influence such efforts actually have on their brand.
Facebook and Twitter have numerical metrics, such as numbers for followers and [...]

The old adage “the customer is always right” may seem cliché.  But it’s truer than ever in a world of rising social media influence.  Customer service is key to brand perception, and with so many consumers spreading their opinions through social media-instantly and across large networks-making sure that your customers have a positive brand experience [...]

With the diversity and seeming omnipresence of free social media platforms, some firms may be tempted to jump headfirst into social media without a clear strategy.  According to senior analysts at eMarketer, this would be a costly mistake.
According to Paul Verna, an eMarketer senior analyst, “The low cost of social media can lull marketers into [...]

Advertisers have long gauged campaign success by metrics like awareness and intent to purchase.  But consumer “buzz” has always been an elusive factor, difficult to pin down.  Fortunately, some ad measurement firms see a future in using social media to calculate how much buzz a campaign generates, allowing marketers and agencies alike to put their [...]

Social media played an unexpected role for some companies in the Haiti earthquake crisis.  In response to the destructive earthquake that ravaged Haiti last week, several major marketers contributed to the relief effort, only to find that the Twitter rumor mill was churning out false information about these donations. 
Companies such as AT&T, American Airlines, Kraft, [...]

Evanston, IL – Twitter, Facebook, Flickr, YouTube, and more. People are using these popular social media sites to connect with each other. Many companies, however, are lagging behind in their use of them, sacrificing key opportunities to connect with their customers. So how should companies use these sites? Look to the Lifeway Foods team [...]

Chicago is vying for the privilege to host the 2016 Olympic Games. Last week marked the arrival of the Olympic Committee’s visit to the Windy City, and the Chicago 2016 committee went into overtime. Also,1,600 journalists visited from all over the world producing stories about our great city.
Our team attended the event organized [...]