Research Explores Financial Value of Social Media Fans

For anyone who has ever wondered about the monetary value of having numerous Facebook fans and Twitter followers, some encouraging findings have been released.
Over 50% of Facebook fans and 67% of Twitter followers said that they are more likely to make a purchase from at least a few brands that they follow.  This statistic is [...]

Surviving, Sustaining and Thriving in Today’s Marketing Environment”

From Kellogg Conference:
Distressed Investing: “Surviving, Sustaining and Thriving in Today’s Marketing Environment” by Professor James Shein
Interesting Facts and Pointers about Buying a Distressed Business
• Depending on the time you sell, you can earn 25%-40% ROI
• According the BCG Study of Companies Acquired in Strong Economy vs. Weaker Economy, total shareholder returns were 14.5% higher in weaker economy [...]