With the diversity and seeming omnipresence of free social media platforms, some firms may be tempted to jump headfirst into social media without a clear strategy.  According to senior analysts at eMarketer, this would be a costly mistake.
According to Paul Verna, an eMarketer senior analyst, “The low cost of social media can lull marketers into [...]

Advertisers have long gauged campaign success by metrics like awareness and intent to purchase.  But consumer “buzz” has always been an elusive factor, difficult to pin down.  Fortunately, some ad measurement firms see a future in using social media to calculate how much buzz a campaign generates, allowing marketers and agencies alike to put their [...]

One of the reasons is to see
the BEFORE and AFTER effect… of our branding and web work.
Visuals are a lot more powerful then words, take a look and get inspired
http://www.iimaginestudio.com/news/wixon-blast/wixon.html