For anyone who has ever wondered about the monetary value of having numerous Facebook fans and Twitter followers, some encouraging findings have been released.
Over 50% of Facebook fans and 67% of Twitter followers said that they are more likely to make a purchase from at least a few brands that they follow.  This statistic is [...]

Social media creates both solutions and new challenges for measuring online influence.  Marketers are eager to leverage social media platforms such as Facebook and Twitter, but they are not always knowledgeable about how to measure the influence such efforts actually have on their brand.
Facebook and Twitter have numerical metrics, such as numbers for followers and [...]

The old adage “the customer is always right” may seem cliché.  But it’s truer than ever in a world of rising social media influence.  Customer service is key to brand perception, and with so many consumers spreading their opinions through social media-instantly and across large networks-making sure that your customers have a positive brand experience [...]

EVANSTON, IL – I Imagine Studio received yet another award – 2010 Communitas Award – this time for Leadership in Skills-Based Community Service for its work on nine pro bono projects including Rotary International, Emergency Fund for Needy People, American Jewish Committee, Organic Association of New Zealand and the Meritas Family of Schools.
Since its inception [...]