The Kellogg Impact Series event is a World Forum focusing on Business, Innovation, Leadership and Society. Last Friday, the event featured the CEO of Boeing Company, Jim McNerney, who shared insights on the United States’ current ability to compete in the changing global economy, and what corporations and the government can do to create a [...]

The upcoming 2010 US Census is bound to bring new demographic insights that marketers anticipate could have significant implications for marketing strategy. Notably, the rise in Hispanic population, which is expected to have grown disproportionately quickly since the last Census, could inspire firms to more heavily research the lifestyles and purchasing patterns of this demographic [...]

Evanston, IL - I Imagine Studio is proud to announce the launch of the redesigned Starfruit Café Web site (www.starfruitcafe.com). The site-built around the concept of the Starfruit Universe-has been transformed to provide a more user-friendly and interactive experience and to better convey information and values essential to the brand, all while incorporating the fun [...]

With the diversity and seeming omnipresence of free social media platforms, some firms may be tempted to jump headfirst into social media without a clear strategy.  According to senior analysts at eMarketer, this would be a costly mistake.
According to Paul Verna, an eMarketer senior analyst, “The low cost of social media can lull marketers into [...]

Michelle Obama is throwing her weight behind efforts to conquer a big health issue: childhood obesity.  The First Lady announced today that her campaign, Let’s Move, will take a multi-faceted approach to encouraging parents and kids to make healthier choices when it comes to food and exercise.
With over 25 million American kids and teenagers overweight [...]