Advertisers have long gauged campaign success by metrics like awareness and intent to purchase.  But consumer “buzz” has always been an elusive factor, difficult to pin down.  Fortunately, some ad measurement firms see a future in using social media to calculate how much buzz a campaign generates, allowing marketers and agencies alike to put their [...]

Some unlikely champions are leading the push toward cleantech: large corporations.  In a recent Ernst and Young survey, 85% of respondents indicated that their company had accelerated its strategic response to climate change since two years ago, and 67% said that clean-tech had become a company-wide initiative with support from the top management.  According to [...]

Social media played an unexpected role for some companies in the Haiti earthquake crisis.  In response to the destructive earthquake that ravaged Haiti last week, several major marketers contributed to the relief effort, only to find that the Twitter rumor mill was churning out false information about these donations. 
Companies such as AT&T, American Airlines, Kraft, [...]