Kellogg on Global Brand

Brand = Promise =  Delivering the promise
Intellectual Depth
Experimental learning
Global Performance
Social Responsible Leadership
Global brands  - common characteristics

1. Quality
▪ Quality- consistency, [...]

McDonalds’ on Global Brand
Here are some important insights from Jim Skinner’s communicated during the Kellogg Centennial Event.
Collaboration  and Alignment

Our plan to win - key to our growth

We are focused on the plan
Have everyone aligned to execute
Create [...]

Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time, according to a new Nielsen report “Global Faces and Networked Places.” If data captured from December 2007 through December 2008 is any indication, that percentage is likely to grow as time spent on social network [...]

Recognizing Those Who Have Helped Green Go Mainstream
Heart of Green Awards honor those people, organizations and companies that have taken the green message to the mainstream — to the “heart” of the American people.
read more
http://www.thedailygreen.com/environmental-news/latest/heart-of-green-47032710

March 18, 2009 11:57 AM

Our team was recently honored with a 2008 Davey Award for a major “Green” Campaign created for Lamin-Art Laminates, a design leader in premium decorative surfaces. Naming the campaign “Eco-Enable”
view here     Lamin Art Green Adhttp://www.iimaginestudio.com/pdfs/green-ad.pdf

Interesting concept…getting staff for free is actual real
http://www.treehugger.com/files/2009/03/free-store-in-new-york.php

Amidst the turmoil of the economy, some CEOs are sticking to smart marketing practices to survive rather than jumping ship. While looking for quick ways to save costs, many companies turn first to slash marketing, however, Sequoia Capital suggests that marketing is not only needed, but a critical part of survival during this recession. It [...]

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