http://blog.iimaginestudio.com i imagine studio blog Wed, 25 Aug 2010 06:47:21 +0000 http://backend.userland.com/rss092 en On July 21st, I Imagine Studio attended the Transatlantic Climate Bridge Conference on Renewable Energy and Emission Trading . I Imagine Studio is committed to a cleaner and greener world. With this in mind, we dedicate the art of marketing to improving the quality of life and staying up to ... http://blog.iimaginestudio.com/?p=205 Evanston, Ill. - I Imagine Studio and Rotary International have teamed up to give people around the world a chance to help "kick polio out of Africa." To support Rotary's campaign to eradicate the disease, I Imagine Studio has created an interactive, strategic viral communications initiative that allows anyone to sign ... http://blog.iimaginestudio.com/?p=200 For anyone who has ever wondered about the monetary value of having numerous Facebook fans and Twitter followers, some encouraging findings have been released. Over 50% of Facebook fans and 67% of Twitter followers said that they are more likely to make a purchase from at least a few brands that ... http://blog.iimaginestudio.com/?p=192 Social media creates both solutions and new challenges for measuring online influence.  Marketers are eager to leverage social media platforms such as Facebook and Twitter, but they are not always knowledgeable about how to measure the influence such efforts actually have on their brand. Facebook and Twitter have numerical metrics, such ... http://blog.iimaginestudio.com/?p=189 The old adage "the customer is always right" may seem cliché.  But it's truer than ever in a world of rising social media influence.  Customer service is key to brand perception, and with so many consumers spreading their opinions through social media-instantly and across large networks-making sure that your customers ... http://blog.iimaginestudio.com/?p=186 EVANSTON, IL – I Imagine Studio received yet another award – 2010 Communitas Award – this time for Leadership in Skills-Based Community Service for its work on nine pro bono projects including Rotary International, Emergency Fund for Needy People, American Jewish Committee, Organic Association of New Zealand and the Meritas ... http://blog.iimaginestudio.com/?p=180 The Kellogg Impact Series event is a World Forum focusing on Business, Innovation, Leadership and Society. Last Friday, the event featured the CEO of Boeing Company, Jim McNerney, who shared insights on the United States’ current ability to compete in the changing global economy, and what corporations and the government ... http://blog.iimaginestudio.com/?p=176 The upcoming 2010 US Census is bound to bring new demographic insights that marketers anticipate could have significant implications for marketing strategy. Notably, the rise in Hispanic population, which is expected to have grown disproportionately quickly since the last Census, could inspire firms to more heavily research the lifestyles and ... http://blog.iimaginestudio.com/?p=173 Evanston, IL - I Imagine Studio is proud to announce the launch of the redesigned Starfruit Café Web site (www.starfruitcafe.com). The site-built around the concept of the Starfruit Universe-has been transformed to provide a more user-friendly and interactive experience and to better convey information and values essential to the brand, ... http://blog.iimaginestudio.com/?p=168 With the diversity and seeming omnipresence of free social media platforms, some firms may be tempted to jump headfirst into social media without a clear strategy.  According to senior analysts at eMarketer, this would be a costly mistake. According to Paul Verna, an eMarketer senior analyst, "The low cost of social ... http://blog.iimaginestudio.com/?p=165