On July 21st, I Imagine Studio attended the Transatlantic Climate Bridge Conference on Renewable Energy and Emission Trading . I Imagine Studio is committed to a cleaner and greener world. With this in mind, we dedicate the art of marketing to improving the quality of life and staying up to date on the most recent [...]
For anyone who has ever wondered about the monetary value of having numerous Facebook fans and Twitter followers, some encouraging findings have been released.
Over 50% of Facebook fans and 67% of Twitter followers said that they are more likely to make a purchase from at least a few brands that they follow. This statistic is [...]
The Kellogg Impact Series event is a World Forum focusing on Business, Innovation, Leadership and Society. Last Friday, the event featured the CEO of Boeing Company, Jim McNerney, who shared insights on the United States’ current ability to compete in the changing global economy, and what corporations and the government can do to create a [...]
Advertisers have long gauged campaign success by metrics like awareness and intent to purchase. But consumer “buzz” has always been an elusive factor, difficult to pin down. Fortunately, some ad measurement firms see a future in using social media to calculate how much buzz a campaign generates, allowing marketers and agencies alike to put their [...]
Some unlikely champions are leading the push toward cleantech: large corporations. In a recent Ernst and Young survey, 85% of respondents indicated that their company had accelerated its strategic response to climate change since two years ago, and 67% said that clean-tech had become a company-wide initiative with support from the top management. According to [...]
Social media played an unexpected role for some companies in the Haiti earthquake crisis. In response to the destructive earthquake that ravaged Haiti last week, several major marketers contributed to the relief effort, only to find that the Twitter rumor mill was churning out false information about these donations.
Companies such as AT&T, American Airlines, Kraft, [...]
We came across this information via Research White Papers and think it is a great summary on Green Jobs trends.
What industries are likely to create most jobs, and what “current professions” can be transitioned into.
What are some of the “New Green Career” industries? Here are 5 of them:
Opportunity 1: From auditing to Green auditing, this [...]
Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time, according to a new Nielsen report “Global Faces and Networked Places.” If data captured from December 2007 through December 2008 is any indication, that percentage is likely to grow as time spent on social network [...]
Recognizing Those Who Have Helped Green Go Mainstream
Heart of Green Awards honor those people, organizations and companies that have taken the green message to the mainstream — to the “heart” of the American people.
read more
http://www.thedailygreen.com/environmental-news/latest/heart-of-green-47032710
March 18, 2009 11:57 AM